GIVEAWAYS: YOU GIVE SOME, YOU WIN SOME!

INTRODUCTION: Giveaways are a bit of a double edged sword in several ways. They are essential for authors, especially new ones, who want to get their name out on the market and generate buzz for new, upcoming, or existing publications. As readers, they're very fun to enter for and even more fun to win. They offer a chance to discover a new author and potentially sample their work, FO FREE! Word of mouth is a powerful thing and if the free book happens to be the first in a series, then that's one way to make sure that the future installments have an audience. Since I am both an avid writer AND reader I have a little experience with both so I figured I would share my most recent experiences with two different ways I made DIGITARUM available for free. NOTE: While this post isn't directly tied into my WRITING INSIGHTS series of posts, there are certainly some thoughts on marketing from different perspectives to be found here. DIGITARUM: Free Promotional Days ...